Crime Writer Makes a Killing 99 cents at a time

This is the direction things seem to be going. A crime writer named John Locke decided to drop the price of his eBook novels from $2.99 to .99 cents. The result was amazing, about a 2000% increase in sales. 350,000 copies in 2 months. Gary Vaynerchuck talked about this recently:

Here is a link to the original article: Crime Writer Makes Killing With 99 Cent Books